The holidays are around the corner and if you’re wondering whether or not you should give your clients gifts, let’s clear up any doubt: you should. It’s always a good idea to show clients your gratitude. Yes, you’ve provided great value and service to them, but a nice token of appreciation can really help demonstrate that you care and appreciate their business. If your question is, “Should I?” The answer is yes.
In many cases, your best intentions can backfire. For example, you don’t want your gifts to get tossed aside or even worse, re-gifted because they appear to be generic and impersonal. You want your gesture to be thoughtful and most of all, personal. The more personalized, the more memorable.
Be Creative and Thoughtful
If you have a client who is an avid golfer, why not send them something they’ll use for a long time? Put together one of our custom golf gift baskets with a variety of useful golf accessories. From the typical golf balls and tees to an electronic score counter and even a LongShot Impact Recorder Kit. There’s so much to choose from, you can’t go wrong. No matter what they like to do are like to eat, we’ve got just what you need to make that lasting impression.
Don’t be a low bidder
Consider how much you might routinely spend taking someone out for a nice meal. That meal might be lost and/or forgotten by the next morning. Yet, when it comes to gifts, businesses routinely try to figure out how little they can spend. It happens to the best of us. If everything in your business is “top notch/first class,” don’t be the low-bidder when it comes to showing your appreciation. In that case, sending nothing might be better than sending something.
That said, you don’t have to spend your entire budget on gifts either. A hand written note thanking them for their business and how much you appreciate them is always a nice touch. These personal touches are great ways to create a lasting impression.
Show Appreciation Year-Round
It’s natural to think of sending a gift around the holidays. But, you may want to re-think that. Be different. Stand out. Be grateful and thankful year round. Instead, wait until an unexpected time to give something memorable.”
If you take the time to appreciate your clients when they least expect it, you’ll stand out. If you show that you took extra time to tailor the gift to the recipient, then they’ll appreciate your thoughtfulness.
While you’re at it, why not take this time to also recognize and appreciate your employees. It means more when they least expect it and more importantly, it won’t get lost among the other holiday gifts.
Add fun back into holiday gifting
Holidays alone can be daunting and stressful. Don’t add more stress by fretting about your business holiday gifts. You don’t have to break the bank or go crazy searching for the perfect gift. Gift baskets are so versatile, there’s something for everyone on your list. With a little bit of planning paired with our creativity you can give a gift that speaks volumes and creates a lasting impression.
