We know that in order to convert prospects to loyal customers, we must build relationships and stay in touch. Although we know follow-up is key, the lack of time paired with our busy schedules often prohibits us from doing so as often as we ‘d like. Staying top of mind with your prospects doesn’t just have to be a grueling phone call or an email that will most likely not be read.. There are many easy ways you can stay on your prospects radar without wasting internal resources and time or overwhelming them. Don’t let lack of time or funds be an excuse for not staying top of mind. Chances are, if you aren’t following up and touching base on a regular basis – your competitor is.
Easy Ways To Stay Top Of Mind With Prospects
- Send an occasional email with relevant info & tips: Chances are you have some great content on your fingertips that you can share in a newsletter and/or email. Make sure if you are highlighting products and services that you also provide some educational and relevant content.
- Send a note card – A handwritten card still goes a long way in showing you took the time to personalize a message for the individual.
- Invite them to a networking or company event – Hosting an event at the office or attending an event in the community? Let your prospects know what you’re doing and offer up an invite to attend.
- Always send holiday cards/emails – People love to celebrate the holidays (Christmas, 4th of July, Halloween). Show you’re in the spirit and send holiday emails throughout the year.
- Engage on social media – Social media is a great place to interact and build a community with your prospects. Stumble across a great Tweet or article on LinkedIn? Retweet or favorite it. See an interesting Facebook post? Comment and like it. It takes no time, and can attract positive attention and help build better relationships.
- Deliver gifts – Whether its cookies, lunch, chocolates or even a personalized gift basket, they’ll remember and appreciate the thought.
