Your Guide on How to Plan a Corporate Event
Do you have a corporate event to plan? This guide will help you pull it off with ease.
Choose a theme and format
After establishing your goals and identifying the target audience, proceed to select a theme or topic for the event and decide on the most suitable presentation format for your guests. From board meetings and team meetings to business conferences, we’ve got a lot of information to start your marketing plan to help with event details.
One way to build trust and credibility for your company is by organizing client events with industry experts like guest speakers. Another effective method is through peer-to-peer learning activities such as client panels, keynotes, roundtables, and breakout sessions.
Its important to provide unique experiences to attendees, such as listening to renowned speakers, comedians, or bands, participating in golf games with golf gift baskets as the prize at top-notch courses, or engaging in new and exclusive activities. Auctions and giveaways are always a big hit! Whether its a corporate party or private parties, the basic elements remain the same.
The interactive sessions are more successful, informative, and enjoyable than just sitting in a ballroom waiting for a speaker all day. The goal is now about creating experiences beyond theater-style seating, connecting attendees with the right people for networking and learning.
Grab your collogues and brainstorm on what you can do this year that’s both unique and fun. Search other event planners and see what they’ve done and embellish with your own spin. Now go plan your successful event! It’s important to discuss keynote speakers, event objectives, event budget, attendee expectations and don’t forget the personalized gift baskets for guests and speaker.
Whether your event is for employees, clients or the community, it’s essential to get a feel for the type of crowd and begin to cater to the program that best suits their needs and interests. There are so many options to consider for employee engagement and what kind of experience for attendees you want. An unforgettable event could include Scavenger hunts, casino night even a mud run would be great for team building and team spirit!
Having too few attendees or leftover food at small businesses is not ideal, as it reflects poorly and wastes money. In most cases, an overabundance of guests will not negatively affect an event, except in limited space venues or when a specific meal course is planned. If too many people show up, it can actually be good for marketing purposes. This generates buzz and builds anticipation for future event success. Whether the event is small or large, the key is to ensure every guest feels valued as they could potentially promote your business. The focus should be on creating a memorable experience by paying attention to the small details. If your event is relatively small, consider giving each of the guests a custom corporate gift. It could be something related to the theme of the conference, or just a small gesture of appreciation.
Plan on Serious Marketing
For both external and internal events, marketing is crucial to generate excitement among attendees and ensure the event’s success.
Utilize social media for event promotion and incorporate methods such as content creation and email marketing to generate anticipation among attendees leading up to the event. Take advantage of the many available free email marketing services and social media automation tools for account management.
Events with consistent marketing campaigns will always be unique and more attractive.
Consider an Escape Room
A Comedy Show
Get Interactive With Mixology Class
How much do corporate event planners charge?
The salary range for corporate event planners varies significantly, from $29k to $98k. It’s advisable to start with competitive pricing when beginning and then increase rates periodically with experience.
What should be included in a corporate event?
Budget Planning. …
Selecting a Venue. …
Event’s Atmosphere. …
Attendee Experience. …
Audience Engagement and Content. …
Attendee Thank You Gifts.
Choosing the Right Corporate Event Entertainment
We hope these corporate event entertainment ideas have inspired you to plan your next corporate event. Here’s a quick recap of some of the takeaways we’ve covered:
- Consider what your audience wants. Validate your entertainment selection with pre-event surveys.
- At the end of the day, your entertainment should tie back to your event brand and, by extension, your event goals.
- Keep your event budget in mind. How much will entertainment cost? Are there any hidden fees? Can you negotiate
- Consider corporate thank you gifts for your speaker and/or guests
